Vision, Values & Strategy
VISION
Our vision is to become a leading regional player in the OTx and Nutri/Functional cosmetic health care sector. We will be recognized as an interactive and collaborative platform with our business partners and the community of clinicians and pharmacists at large. We aim to become a pioneering brand and market-maker platform that develops and markets targeted OTx for autoimmune and chronic patients, as well as Functional & Nutri-cosmetic products for all derma needs and problems.
VALUES
A common denominator in our business is the concept of innovation and quality, covering everything from the selection of our R&D team and partnerships to the suppliers, manufacturers, distribution partners and to our business practices. And, to reach our target, we have a set of values that we apply to our business, like we do to our lives: Integrity, Openness, Flexibility, Punctuality.
STRATEGY
Aniva International is a regional OTx market player through the development, acquisition, co-owning and co-marketing representation of innovative OTX products, Nutri & Functional cosmetics which provide the patients with the opportunity to pursue improved quality of life and experience a better sense of well-being.
The corporate strategy of Aniva International focuses on the following key components:
- Develop and adhere to the company’s unique business model of establishing an interactive and collaborative platform with its network of R&D partners, university incubators, active ingredient innovators and regional distributors, in order to develop, promote and establish its core brands.
- Focus on continuous product innovation, with particular attention to efficacy, safety and quality.
- Exhibit consistent operational excellence.
- Optimize its geographic coverage.