Remaining true to its commitment as a B2B regional OTC player, and loyal to its vison and strategy as a collaborative and interactive business platform, Aniva International S.A. celebrates its second birthday by introducing its first-ever product to its home market, Greece. This constitutes an important milestone towards Aniva‚Äôs goal of developing and establishing regional powerhouse brands.
Although Greece serves as the company‚Äôs base, Aniva has always had an extrovert and international orientation, opting to first develop and establish its brands abroad.
Anantra is the first brand that Aniva introduces to the Greek market, starting from the second half of 2015, through an exclusive partnership with a local partner (well established pharmaceutical entity) to distribute, market and sell the product in the territory.
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